Program Description

Provides support to administrative affairs and general services to all of the areas of the Tourism Company. Accordingly, it offers counseling to the rest of the Company's programs related to: budget, financial analysis, accounting, information systems and telecommunications; oversees the collection of hotel taxes; encourages and stimulates tourist ground transportation with aim towards an efficient touristic development in Puerto Rico. It should be pointed out that as a result of the Company's new organizational structure, this Program was consolidated into the Management and General Administration Program on Fiscal Year 2010-2011.

Customers

Agency Personnel

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	147	43	0	0
Total, Positions	147	43	0	0

Program Description

Manages and stimulates the development of infrastructure to promote the tourism industry; offers technical counseling to individuals, partnerships and corporations interested in the development of tourism activities. It should be pointed out that until Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it was renamed as Planning and Development.

Customers

Investors, owners and operators of hostels, small guest houses, restaurants and tourist attractions.

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	48	47	0	0
Total, Positions	48	47	0	0

Program Description

Provides direction, administrative control and support services to Company's operational programs. It also establishes and coordinates strategic planning; issues internal rules and regulations; provides counseling on public policy and matters related to tourism; develops strategies to ensure compliance with laws, regulations, and develop human resources. It also offers counseling on budget, financial analysis, accounting, information systems and telecommunications; administers hotel tax collection. As a result of the Company's new organizational structure, starting in Fiscal Year 2010-2011, this Program has been integrated into the General Administration and Services Program.

Objectives

• Develop the strategic vision of the Company and keep focused units to achieve the short and long term goals.

• Plan and integrally administer the financial situation of the company.

• Manage the collection and distribution of Hotel Tax.

• Update the existing mechanisms to ensure the agility, efficiency and effectiveness of processes to guarantee the transparency of transactions.

• Establish an effective program to achieve new airline routes to Puerto Rico.

• Working with the cruise lines/companies to achieve the arrival and departure form other ports of the Island.

• Provide administrative support to the Company's programs to strengthen the services in a more efficient manner, in order to obtain fast and effective results.

• Implement public policy through the Company's programs to respond efficiently and effectively to the care, as well as the tourists and local visitors' complaints.

• Examine the systems, and the fiscal and administrative procedures established in the Company to ensure compliance with them, according to public policy and applicable laws.

• Provide follow-up to full compliance with administrative rules and regulation and the initiatives that rule the services offered to the Company's personnel.

• Ensure uniformity and dissemination, among the employees and officers, of the principles, values, policies and statutes that govern and enable the Company.

Program personnel, Tourism Company unit personnel, tourism industry leaders as well as their counterparts in Puerto Rico and abroad.

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	51	129	118	124
Total, Positions	51	129	118	124

Program Description

Manages and stimulates the development of infrastructure to promote the tourism industry. Also, it offers technical assesment/advice to individuals, partnerships, and corporations interested in the development of touristic activity. Until Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it has been renamed Planning and Development.

Objectives

• Compile and provide statistics about the tourism industry.

• Create incentives and programs that allow the development of new markets, entertainment and complementary tourist services.

• Encourage the development of tourist marinas and hotel projects that include them.

• Promote the development of ecotourism projects and complementary entertainment for the tourist.

• Create sustainable tourism development policy.

• Retaking the Golden Triangle project.

• Identify places on the Island that are suitable for tourism development, in conjunction with the private sector.

• Create in collaboration with the private banking sectors and Puerto Rico's Economic Development Bank, a financing program for small and medium-sized guesthouses, as well as with companies that offer new entertainment, services and products to tourists.

• Reinforce the research activities and competitive intelligence that allow the early identification of projects and tourism investments with high potentials for creating employment and with the possibility of contributing to diversifying the tourist destination.

• Improve the process of perits and endorsements to help reduce the development costs and expedite the construction of new tourism projects.

• Improve the infrastructure of the docks.

• Create regional funds of capital in cooperation with the municipalities and the private sector for the development of the touristic infrastructure of each region.

Statistical Data

Statistical Data	2010	2011	2012
Endorsements	240	250	250
Hotels and tourists facilities	202	220	240
Lectures to students on the importance of protecting the environment	1,200	1,200	1,200
Rooms	14,172	14,587	15,987

Customers

Casino operators, gamblers and service suppliers

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	0	0	19	21
Total, Positions	0	0	19	21

Program Description

Manages and stimulates the development of tourism products through the areas of Tourism Quality, Tourist Regions, Tourist Transportation and Tourism Operations; promotes quality of service and of the tourist product; provides support for excursion companies and attractions in operations and stimulates ground transportation. In addition, coordinates and promotes tourism in different regions such as Porta Caribe and Porta del Sol. As part of the Company's new organizational structure, this Program has been created starting in Fiscal Year 2010-2011.

• Promote the creation of destinations within regions such as Porta del Sol and Porta Caribe.

• Improve the quality of hotel service, through the Puerto Rico Does It Better Program.

• Help tourists at the information centers.

• Promote tourist ground transportation through the Island of Puerto Rico.

• Provide services and support to excursion companies, existing attractions and operations.

• Establish the Adopt a Beach, Adopt a Tourist Zone, Adopt a Historic Zone Programs to obtain the cooperation of the private sector in the cleaning and maintenance of tourist attractions.

• Review the tourism schools' curriculum.

• Establish a revitalization plan for tourist areas.

• Establish a tourism guide certification program.

Customers

Investors, owners and operators of hostels, small guesthouses, restaurant and tourist attractions.

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	0	0	101	92
Public Relations and Communications	0	0	0	15
Total, Positions	0	0	101	107

• Create a new image for Puerto Rico as a destiny.

• Establish a similar program to Puerto Rico Does It Better.

• Promote tourism outside the Metropolitan Area.

• Promote sports tourism and request to host events of great national and international scope.

• Create a marketing and promotion program for tourism marinas.

• Restructure the marketing program of guesthouses and small guesthouses, so they are in harmony with modern advancements.

• Implement a new program in which trained professionals will visit "Mesones Gastronmicos" and prepare reports on the menu quality and service received by the tourist, as well as local visitors.

• Working with cruise lines so they arrive and leave from other ports of the Island.

• Working with wholesalers, airlines, hoteliers and tour operators to create travel itineraries.

• Promote the organization of special and world class events and shows in harmony with the markets to be developed for tourism.

• Develop the specialized markets.

Statistical Data	2010	2011	2012
"Familiarization Trips" Groups	6	15	18
Attendees seminars "Puerto Rico Travel Export"	22	136	150
Information Centers	7	7	7
International visitors received	1,438,621	1,453,007	1,467,537
Money awarded (in thousands)	4,830,537	4,974,447	5,123,680

Tourists and personnel related to the tourism industry

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	67	125	54	37
Public Relations and Communications	18	17	16	0
Total, Positions	85	142	70	37

Program Description

Oversees the activities held in the gambling rooms, establishes controls and offers services to the gaming room clients. On the other hand, it approves new games and collects the money generated by slot machines. To comply with its responsibilities, the Program has control, collections, electronic games and accounting divisions.

Objectives

• Propose amendments to improve the laws and regulations related to the Industry.

• Increase the competitiveness of Puerto Rico in the Games of Chance Industry in relation to the promotion of tourism.

• Administer the collection of income generated by slot machines.

• Participate in working groups to formulate mechanisms for the development of the Industry.

Statistical Data	2010	2011	2012
Casinos operating	22	22	23
Customers served	22	22	23

Casino operators, players and suppliers of services

Human Resources

Authorized and Proposed Positions	2009	2010	2011	2012
Managerial,Technical, Administrative, and Office Staff	27	63	62	58
Other staff	271	153	145	141
Total, Positions	298	216	207	199

FISCAL YEAR 2011-2012 ADOPTED BUDGET

The adopted consolidated budget for Fiscal Year 2011-2012 is $101,212,000. The funding includes: $4,070,000 from Special Appropriations - General Fund, $60,810,000 from Revenues from Internal Sources, $11,256,000 from Special State Funds and $25,076,000 from Other Income.

Operational Expenses reflect an increase of $2,169,000 in comparison with the budget of Fiscal Year 2010-2011. The proposed resources will be used for operational expenses.

The resources from the Special Appropriations - General Fund are destined to provide incentives for cruise ships according to Act No. 76 of August 25, 2005. Also, an assignment of $70,000 is included for the promotion of Puerto Rico at the Miami Art Basel.

The Special State Funds are generated from occupation fees (Hotel Tax), charged by the Government of Puerto Rico in hotels rooms, hotel apartments, guest houses, motels and hostels. The resources are used, mostly, to the payment of advertising to promote the tourist destinations of the Island.

The Revenues from Internal Sources are generated from interest on investments, slot machine collections and other miscellaneous income. These resources are assigned to pay the payroll and operational expenses which are necessary for the Company to perform its functions efficiently.

The Other Income arises as a result of investment interests, rent, fines and other miscellaneous income. These resources are used to pay a portion of the Company's operational expenses, for example: payroll, payment for facilities and utilities, professional services as well as advertising expenses. Similarly, $200,000 are destined for the "Desarrollo Integral del Sur" (DISUR, spanish acronym).

Approved resources will help meet the requirements of the Programmatic Plan that includes the following campaigns: Discover Why Puerto Rico Does It Better and Puerto Rico Does It Better. The first, is a part of a promotional program that consists of diverse marketing strategies in a variety of communication media with emphasis on the digital media to attract investors and citizens of Hispanic descent who reside in the United States. The second, promotes the importance of good treatment to tourists. Both campaigns are based, primarily, on the principles of human resource training in the tourism industry and in the evaluation of the tourism services quality. In addition, the Plan is intended to develop island wide tourism projects that impact the agriculture, the environment, culture, the entertainment, among others.

SUMMARY OF AVAILABLE RESOURCES

SUMMARY OF RESOURCES BY PROGRAM

General Administration and Services

General Management and Administration

Planning and Development

Tourist Services and Products