|
|
|
TOURISM COMPANY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
LEGAL AUTHORITY Act 10 of June 18, 1970, as amended, known as the Puerto Rico Tourism Company Act Reorganization Plan No. 4 of June 22, 1994, as amended, ascribed the Puerto Rico Tourism Company to the Department of Economic Development and Commerce.
Contribute to the economic and social development of Puerto Rico, by working efficiently and effectively with all of the components of the tourism industry to attract visitors to Puerto Rico and provide them the best experience on our islands. ORGANIZATIONAL STRUCTURE
PROGRAMS General Administration and Services Program Description
Provides administrative and general services support to all of the areas of the Tourism Company. It counsels the Company regarding the following processes: budget, financial analysis, accounting, information systems and telecommunications; oversees the collection of hotel taxes; encourages and stimulates tourist ground transportation with aim towards an efficient touristic development in Puerto Rico. As a result of the Fiscal Year 2010-2011 new organizational structure, this Program was consolidated into the Management and General Administration Program. Customers Agency Personnel Development of Touristic Facilites Program Description
Manages and stimulates the development of infrastructure to promote tourism; offers technical counseling to individuals, partnerships and corporations interested in the development of tourism activities. Previous to Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it was renamed: Planning and Development. Customers Investors, owners and operators of hostels, small guest houses, restaurants and tourist attractions. General Management and Administration Program Description
Provides direction, administrative control and support services to the Company's operational programs. It also establishes and coordinates strategic planning; issues internal rules and regulations; provides counseling on public policy and matters related to tourism; develops strategies to ensure compliance with laws, regulations, and develops human resources. It also offers counseling on budget, financial analysis, accounting, information systems and telecommunications; and administers hotel tax collection. As a result of the Fiscal Year 2010-2011 new organizational structure, this Program was integrated with the General Administration and Services Program. Program personnel, Tourism Company unit personnel, tourism industry leaders as well as their counterparts in Puerto Rico and abroad. Planning and DevelopmentProgram Description Manages and stimulates the development of infrastructure to promote tourism. Also, it offers technical assessment/advice to individuals, partnerships, and corporations interested in the development of touristic activity. Previous to Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it was renamed: Planning and Development.
Customers Casino operators, gamblers and service suppliers Program Description Manages and stimulates the development of tourism products through the areas of Tourism Quality, Tourist Regions, Tourist Transportation and Tourism Operations. Promotes quality of service and of the touristic product. Provides support for excursion companies and attractions in operations and stimulates ground transportation. In addition, coordinates and promotes tourism in different regions such as Porta Caribe and Porta del Sol. This Program was incorporated in Fiscal Year 2010-2011, as part of the Company's new organizational structure.
Customers Investors, owners and operators of hostels, small guesthouses, restaurant and tourist attractions.
Tourists and personnel related to the tourism industry Program Description Oversees the activities held in the gambling rooms, establishes controls and offers services to the gaming room clients. On the other hand, it approves new games and collects the money generated by slot machines. To comply with its responsibilities, the Program has control, collections, electronic games and accounting divisions.
Casino operators, players and suppliers of services FISCAL YEAR 2012-2013 PROPOSED BUDGET
The proposed consolidated budget for Fiscal Year 2012-2013 amounts to $97,175,000. This amount includes $15,069,000 from State Special Fund, $63,598,000 in Revenues from Internal Sources and $18,508,000 from Other Income.
Operational expenses reflect a decrease of $3,676,000 when compared to funds assigned in fiscal year 2011-2012. The Tourism Company had included revenues from the sale of the Hotel Management School and this sale did not take place. The Company also lost the allocation provided by Act 76-2005, known as the Puerto Rico Cruise Ship Incentives Act. However, Act 113-2011, known as the Promotion and Development of the Puerto Rico Cruise Ship Industry Act, assigned $4,000,000 from the Company's Revenues from Internal Sources funds to continue the development of the cruise ship industry.
Resources from State Special Funds are generated from Room Tax revenues, which is the occupation fees for hotel rooms, condo-hotels, guest houses, motels and "paradores". The increase to this amount is the result of marketing campaigns that promote Puerto Rico as a tourist destination, as part of the economic development program.
Revenues from Internal Sources are from the interest of various investments, slot machines and miscellaneous revenues. These funds will be used for payroll and operational expenses. The increase in expenses is due to changes to the Rent and Utilities category. Other Income is generated from the interest of various investments, rent, fees and miscellaneous revenues. They will be used for operational expenses: payroll, rent, utilities, professional services and advertising. The proposed budget will be used to meet the agency's duties, specifically: the Discover Why Puerto Rico Does it Better and the "Puerto Rico lo Hace Mejor" advertising campaigns. The first phase of the campaign includes different marketing strategies in diverse media forums with an emphasis on digital advertising to attract Hispanics living in the US. The second phase includes promoting how tourists are treated in Puerto Rico. Both phases focus on training and developing the tourist industry human resources and evaluation of the quality of service provided. The plan includes the development of additional agriculture, environmentally friendly, cultural and entertainment touristic areas in Puerto Rico. SUMMARY OF AVAILABLE RESOURCES
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
