Program Description

Provides administrative and general services support to all of the areas of the Tourism Company. It counsels the Company regarding the following processes: budget, financial analysis, accounting, information systems and telecommunications; oversees the collection of hotel taxes; encourages and stimulates tourist ground transportation with aim towards an efficient touristic development in Puerto Rico. As a result of the Fiscal Year 2010-2011 new organizational structure, this Program was consolidated into the Management and General Administration Program.

Customers

Agency Personnel

Program Description

Manages and stimulates the development of infrastructure to promote tourism; offers technical counseling to individuals, partnerships and corporations interested in the development of tourism activities. Previous to Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it was renamed: Planning and Development.

Customers

Investors, owners and operators of hostels, small guest houses, restaurants and tourist attractions.

Program Description

Provides direction, administrative control and support services to the Company's operational programs. It also establishes and coordinates strategic planning; issues internal rules and regulations; provides counseling on public policy and matters related to tourism; develops strategies to ensure compliance with laws, regulations, and develops human resources. It also offers counseling on budget, financial analysis, accounting, information systems and telecommunications; and administers hotel tax collection. As a result of the Fiscal Year 2010-2011 new organizational structure, this Program was integrated with the General Administration and Services Program.

Program personnel, Tourism Company unit personnel, tourism industry leaders as well as their counterparts in Puerto Rico and abroad.

Program Description

Manages and stimulates the development of infrastructure to promote tourism. Also, it offers technical assessment/advice to individuals, partnerships, and corporations interested in the development of touristic activity. Previous to Fiscal Year 2009-2010, the Program was known as Tourist Physical Facilities Development. However, as part of the Company's new organizational structure, it was renamed: Planning and Development.

Statistical Data	2011	2012	2013
Endorsements	250	250	330
Hotels and tourists facilities	220	240	240
Lectures to students on the importance of protecting the environment	1,200	1,200	1,260
Rooms	14,587	15,987	15,987

Customers

Casino operators, gamblers and service suppliers

Program Description

Manages and stimulates the development of tourism products through the areas of Tourism Quality, Tourist Regions, Tourist Transportation and Tourism Operations. Promotes quality of service and of the touristic product. Provides support for excursion companies and attractions in operations and stimulates ground transportation. In addition, coordinates and promotes tourism in different regions such as Porta Caribe and Porta del Sol. This Program was incorporated in Fiscal Year 2010-2011, as part of the Company's new organizational structure.

Customers

Investors, owners and operators of hostels, small guesthouses, restaurant and tourist attractions.

Statistical Data	2011	2012	2013
"Familiarization Trips" Groups	15	18	18
Cruise ships visitors	1,453,007	1,467,537	1,467,537
Information Centers	7	7	7
Seminars attendees "Puerto Rico Travel Export"	136	150	150
Visitors	4,974,447	5,123,680	5,123,680

Tourists and personnel related to the tourism industry

Program Description

Oversees the activities held in the gambling rooms, establishes controls and offers services to the gaming room clients. On the other hand, it approves new games and collects the money generated by slot machines. To comply with its responsibilities, the Program has control, collections, electronic games and accounting divisions.

Statistical Data	2011	2012	2013
Customers served	22	23	23
Gambling rooms operating	22	23	23

Casino operators, players and suppliers of services

FISCAL YEAR 2012-2013 ADOPTED BUDGET

The adopted consolidated budget for Fiscal Year 2012-2013 amounts to $97,225,000. This amount includes $50,000 from Special Appropriations, $15,069,000 from State Special Funds, $63,598,000 in Revenues from Internal Sources and $18,508,000 from Other Income.

Operational expenses reflect a decrease of $3,676,000 when compared to funds assigned in fiscal year 2011-2012. The Tourism Company had included revenues from the sale of the Hotel Management School and this sale did not take place. The Company also lost the allocation provided by Act 76-2005, known as the Puerto Rico Cruise Ship Incentives Act. However, Act 113-2011, known as the Promotion and Development of the Puerto Rico Cruise Ship Industry Act, assigned $4,000,000 from the Company's Revenues from Internal Sources funds to continue the development of the cruise ship industry.

Special Appropriations in the amount of $50,000 are allocated to the Puerto Rico Shipping Association. This non-profit organization was created in 1970 to facilitate the development and growth of the maritime industry in Puerto Rico.

Resources from State Special Funds are generated from Room Tax revenues, which is the occupation fees for hotel rooms, condo-hotels, guest houses, motels and "paradores". The increase to this amount is the result of marketing campaigns that promote Puerto Rico as a tourist destination, as part of the economic development program.

Revenues from Internal Sources are from the interest of various investments, slot machines and miscellaneous revenues. These funds will be used for payroll and operational expenses. The increase in expenses is due to changes to the Rent and Utilities category.

Other Income is generated from the interest of various investments, rent, fees and miscellaneous revenues. They will be used for operational expenses: payroll, rent, utilities, professional services and advertising.

The adopted budget will be used to meet the agency's duties, specifically: the Discover Why Puerto Rico Does it Better and the "Puerto Rico lo Hace Mejor" advertising campaigns. The first phase of the campaign includes different marketing strategies in diverse media forums with an emphasis on digital advertising to attract Hispanics living in the US. The second phase includes promoting how tourists are treated in Puerto Rico. Both phases focus on training and developing the tourist industry human resources and evaluation of the quality of service provided. The plan includes the development of additional agriculture, environmentally friendly, cultural and entertainment touristic areas in Puerto Rico.

SUMMARY OF AVAILABLE RESOURCES